Post by bitheerani11223 on Oct 26, 2024 7:16:57 GMT
When it comes to strategies to improve your website's positioning in search engines, you can't overlook backlinks . Today I want to talk to you about the Skyscraper technique for SEO , a term coined in 2015 and closely related to backlinking . Is it convenient to use Skyscraper? How does it work? What is it for?
What is the Skyscraper technique for SEO?
Let's take it one step at a time. A backlink is a link that is strategically placed within a text and serves to take the reader to your blog or website page, with the aim of showing them relevant content . Backlinks seek to increase traffic to your site and, of course, increase your online presence and, of course, improve SEO positioning.
Backlinks are associated with the Skyscraper technique for SEO . This is a method created social media marketing service in 2015 by Brian Dean , who teaches White Hat SEO techniques on his website Backlinko . Before applying and formulating the Skyscraper technique for SEO as such, Dean conducted an experiment that managed to double traffic to his site in 14 days. This experiment became the Skyscraper and, today, it is one of the most used techniques.
Skyscraper content should be optimized for SEO
The Skyscraper SEO technique is also known as “skyscraper” and is basically a method of building links . What you do with this technique is find content that other sites link to and that is also competitive . The idea is not just to find this content, but to create something much better and, in turn, get these sites to link to you.
By now I'm sure you already know that websites are interested in linking to quality resources . Don't forget that Google , when crawling and indexing a website, does so by focusing, among other things, on the quality and authority of the content shown to users. Therefore, a good backlink strategy is necessary.
The idea is that you improve content that is already popular with your target audience and get links ( backlinks) from other sites, thereby earning more links yourself in the future. This is what the Skyscraper technique for SEO is all about.
Skyscraper Content: What is it?
Skyscraper content is derived from the Skyscraper technique for SEO , which is nothing more than an improved version of a resource that has already been widely linked and popularized. Be careful! It is not about copying and pasting existing content as is, as this would be considered plagiarism and this is negative for SEO positioning purposes. In this sense, what you have to do is take the existing content and improve it from different perspectives.
Skyscraper content is characterized by being up-to-date, providing new information (being more complete); it can also be improved by an expert in the field or published on a website with more authority. But you don't only have to focus on optimizing that content in terms of text, but you can also improve its format or presentation , that is, make it more attractive to the audience. For example, you can optimize it with resources such as videos, tutorials, images, infographics , etc. The idea is to give added value to the content so that the reader finds it more enjoyable and interesting.
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For the Skyscraper SEO technique to be effective, you need to focus on skyscraping content . If the content is not improved, other websites simply won't link to it and the strategy would not be successful.
Is it a good idea to apply the Skyscraper technique for SEO on your website?
The answer is simple: The Skyscraper technique is an excellent way to get backlinks that boost traffic to your website, while optimizing SEO . Keep in mind that Google translates certain backlinks as votes of confidence , that is, if you have more backlinks and if they are of quality , your site will have more authority for Google . What are the benefits of this technique?
The Skyscraper technique for SEO includes analyzing the links of the competition
It is possible to inherit links from your direct competitors.
You can earn backlinks from sites with already established authority and traffic.
It is easier to create quality content and therefore improve your ranking in the SERPs.
It can be easily climbed.
How to apply the Skyscraper technique to your site?
Find relevant content
The first step is to find content that is relevant and competitive , that is, the kind that you want to improve and enhance to gain links. Be very careful, because not all content is suitable for this technique. In this sense, all kinds of guides work better, such as comparison guides, purchasing guides, or very complete guides on specific topics. Content with tricks and tips , those that answer specific questions, or offer infographics are also a good alternative.
Why do these pieces of content work well? Because they cover topics that are closely related to your brand and are therefore of interest to your target audience . It also gives you the opportunity to improve your website , create an effective link building strategy and, of course, improve SEO.
Analyze the competition
I never stop advising that one of the best ways to improve your website's SEO , which, after all, is one of your main goals, is to analyze your competition. And their backlink strategy is no less important: It is important that you know which are the most linked pages of your direct competitors.
SEMrush , a tool I highly recommend, includes Backlink Analytics . This is a method that allows you to quickly find the most linked pages of your competitors. You just need to enter the domain of a competitor and click on the “Analyze” button. The tool shows you the number of backlinks of your competitors . What is the purpose of doing this analysis of your competition? Because you can find pages that can be useful for applying the Skyscraper technique.
